Lane Bryant

Wednesday, April 23, 2014

Fashion To Figure

Who knew that one quote could inspire an entire brand. Back in 1950, Lena Bryant, Founder of Lane Bryant spoke those immortal words. Over 50 years later, these words inspired her great grandson's Michael & Nicholas Kaplan to create the brand Fashion to Figure in 2002. With the very first FTF store opening in 2004, the brand has mainly been segmented in the northern region. However, last night I was the first person to experience their first store south of Washington, D.C.

Located at Arbor Place Mall, in Douglasville, Ga., the south's first Fashion To Figure store is gorgeous! I had an amazing evening with FTF's COO Nicholas Kaplan and his amazing team, learning more about the brand and trying on some awesome clothes. The experience that you will have in FTF is nothing short of exceptional. The best way for me to describe it is like going in your favorite boutique but in the middle of the mall.
Posing for a pic with Nicholas Kaplan

Playing Dress Up

I dubbed this the 24 Hour Jumpsuit because it can go from day to play and back again! ;)

FTF has huge fitting rooms and perfect lighting for mirror #selfies !

The FTF team is like a family.  Whenever a new store opens, they send employees from the New York stores to work and train the new team. By taking this extra step, Mike & Nick have insured that the culture of the brand remains authentic and that each guest will have an exceptional Fashion to Figure shopping experience. 

Posing for a pic with FTF Betties Jali (l) & Kimberly (r)

Since FTF is not vertically integrated, they work with hundreds of vendors to create clothing pieces that are both on trend and affordable. Although pieces are affordable, they have not skimped on the quality. You can expect the store set to change every 4-6 weeks as their clothes are "Fast Fashion" , but because they only order a limited number of each size in their pieces, anytime you come in, you will always see something new.

The store at Arbor Place officially opens today and I strongly encourage you to check it out. I was fortunate enough to be gifted with some fabulous pieces but will for sure be back before the week is out to grab more things. Below is a peek inside the store and a few of the fab items that are for sale. Special thanks to FTF for the preview and all of my fun goodies! To keep up with the latest from FTF, follow them on Instagram, Facebook & Twitter! Happy Shopping!

See you on the front row!

<3 Parker S.