As of February 2012, JCP has a new Fair & Square pricing system. This is absolutely AMAZING. Simply put, things in JCP will be one of 3 prices; Everyday Pricing, Month Long Values or Best Prices. Also, every 1st & 3rd Fridays, things get marked down to Best Prices. These are dramatically lower than the Everyday Prices, basically like a clearance, so to speak. Since this pricing structure began, I have enjoyed shopping in JCP more.
My store of choice is the free-standing JCP store in Hiram, Ga. This place is always impeccably clean and the racks are always in order. Also they have a free standing Sephora inside!!! Now, let's get down to the nitty gritty and talk fashion. I know some of you are thinking that JCP just has a bunch of mammy pammy clothes that your grandma would wear, but you could not be more wrong. Since the new marketing campaign, JCP has a fresh, new look. They send out monthly catalogues with very vivid and targeted layouts and the clothes are always on trend.
Of course, the book for May was all about moms and daughters in celebration of Mother's Day. In addition to that overall theme, some of the prevailing trends that were seen throughout the book were boho chic, tribal prints, hi-low dresses/skirts, & color blocking. I decided to focus my shopping trip on a combination of tribal/boho chic.
Feeling so pleased with my Style Steals, I decided to wear my look today. I paired all of my pieces from yesterday with my $3 thrift store blazer and flat, braided sandals from Target for a work look. Shout out to my co-worker/official iPhone photographer Adrian for snapping all my shots. Before leaving work, I had to go into fashionista mode for an event I attended tonight and decided to lose the tank top, necklace and earrings and transform my maxi skirt into a dress! I belted it with my lime green skinny belt from Eloquii, and added my A.N.A Eagle necklace (everyday price $16) from JCP with my A.N.A hoop earrings (everyday price $12) & Target clutch and platform sandals!
As you can see, you can get a lot for the money at JCP and also look amazing. I encourage you to check out your local store or go to JCP.com to experience the new look of JC Penney!
See you on the front row!
<3 Parker S.